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中国首本品牌智慧库《当品牌遇到策划》在家具行业首发
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(本报讯)改革开放30多年,中国工商业的快速崛起,使我们无不感受经济发展带来的生活蜕变,然而在全球市场竞争舞台上,面对国际历经数百年的品牌,中国——“制造大国”还有多少自己的话语权?数不尽的中国企业在“OEM”的工业模式下赚取着微薄的人工。在全球经济再度洗牌的今天,我们中国企业何时才能真正的从“中国制造走向中国创造”?战争年代,国与国的竞争是军事的竞争;和平年代国与国的竞争是商业的竞争,而商业竞争的主体是品牌的竞争。
    然而谈品牌理论者多,做品牌实践者少。作者曹洪福先生在10余年在工作经历中,研究发现,中国企业不是不想做品牌,而是不知道怎么做品牌。带着“聚商业智慧、创品牌典范”的意识和思维,2008年率先发起成立中国品牌策划联盟,得到各行业品牌工作者的积极响应,并多次与不同行业不同领域的企业或组织进行广泛交流,收集整理、分析思考品牌成长案例;2009年发起组建367智业联盟,形成智慧产业核心组织,对品牌创建系统进行梳理、整合;2011年注册成立深圳市叁陆柒品牌研究策划有限公司,正式开启对中国企业经营管理、市场营销、形象设计、传播推广等品牌创建过程的全方位调研实践。研究发现品牌创建的过程,其实就是通过无数个策划、裂变、延伸来实现市场结果的过程,结果表明“大品牌都是策划出来的”。本着把研究结果充分共享的思维,即刻筹备以印刷出版的形式将各个行业的品牌策划案例与有品牌意识的中国企业共享,《当品牌遇到策划》一书也应运而生。
    本
摒弃了过多的理论描述,通过对不同行业内优秀企业品牌运作思路的梳理,凝聚了如王老吉、苹果、宝马、麦当劳、五粮液、LV、范思哲等品牌,优秀的商业智慧。以实际运作案例的记录、分享、点评,使我们更加清晰明了的看到策划在企业品牌运作中的关键性作用,以此对企业运作品牌时能起到有效参考和借鉴。无论你是策划人还是职业经理人或者是企业经营者,都可以给到您一个实际有效的智慧分享。

(定价32元,预订作者亲笔签名书籍,请致电400-0068-367,或QQ382514592)

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曹洪福
曹洪福,陕西汉中人;家居行业资深品牌策划人;品牌三个代表理论创始人 现任:三秦商会理事长;367智业联盟机构终身品牌顾问;杭州华能互动媒体品牌战略顾问;广州叁赢培训机构战略品牌顾问;中国品牌策划联盟家...
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